Gift cards are the cheapest loan your customers will ever give you.
Money in your pocket today, spent in your store later, and the average redeemer spends well above the card's value when they come in. We set up the program, the cards and the migration.
Set up my gift card programHow we set this up
Gift cards do three quiet jobs at once. They're cash flow up front. They recruit new customers, because cards get given to people who've never walked in. And they raise tickets, because almost nobody lands exactly on the card balance.
The setup decides whether the program earns. Cards need to sell at the counter in one tap, redeem across every register, and report balances cleanly. If you're switching systems, existing card balances need to migrate so no customer gets stranded mid-gift.
We carry two programs and pick by your POS and goals. Both integrate with the systems we install, and both come configured rather than shipped in a box for you to figure out.
What we carry
Factor4
Omnichannel + loyaltyA gift and loyalty platform with 125+ POS integrations: physical cards, digital cards and points in one program.
- Buy online, redeem in store, and vice versa
- Loyalty points ride the same card
- Cross-location balance pooling
- Integrates with Clover and most systems we carry
Best for: Multi-location businesses and anyone who wants gift and loyalty as one program.
E-Gift Solutions
The zero-cost programA straightforward gift card program with no processing fees, tightly integrated with Exatouch and Clover.
- No per-transaction gift card fees
- Printed and digital card options
- Imports balances from your old provider
- QuickStart designs ship fast
Best for: Single-location shops and restaurants that want a clean program at zero ongoing cost.
Sell the card in December, see the redeemer in February, keep the difference all year.
Industry data is consistent: most redeemers spend meaningfully above the card balance, and a chunk of balances are never redeemed at all. The program costs little or nothing to run. For a local business this is the highest-margin shelf space you own: the four inches next to the register.
Fair questions
What do gift cards cost to run?
E-Gift runs without per-transaction fees; Factor4 is quoted by feature set. Card printing is the main real cost, and we'll spec the right quantity so you don't over-order.
Can customers buy gift cards online?
With Factor4, yes: digital cards sell from a link on your site or social pages and redeem at the counter.
I have cards out there from my old system. What happens to them?
Balances migrate. Both programs support importing existing card balances so every outstanding gift still works on day one.
Do gift cards work across my locations?
Factor4 pools balances across locations in real time. That's the program we lead with for multi-store setups.
Can I add loyalty points without a separate app?
Yes. Factor4 runs gift and loyalty on the same card, so the customer carries one thing and you run one program.
How fast can I launch before the holidays?
Digital programs launch in days. Printed cards depend on design and shipping, so for a December launch we start the conversation in October.